We are a nonprofit 501(c)(3) oganization
learn about our mission, vision, values and logo
Mission
Empowering people to engage in environmental activism through sustainable gifting.
Vision
Earth is a thriving, biologically-rich planet in which we give back more than we take.
Logo
Designing our logo was a very intentional process for us. It represents duality in that it takes the shape of a butterfly (nature), while the wings of the butterfly are also a greeting card (consumerism). Nature and consumerism typically have an unhealthy relationship with one another and we want to help pave the path for more conscious consumerism.
Butterflies are very sensitive to even slight changes in the climate and serve as a key indicator species. Across cultures, butterflies symbolize hope and transformation. Radical transformation is necessary to save our planet and we are hopeful that we can still change course for a sustainable future.
Values
Empathy: Empathy-building can serve as a powerful tool to combat climate change.
Community: The core of our work is focused on building community with other orgs, artists, & donors.
Creativity: Creative innovation and structured execution go hand in hand for us.
Transparency: It's important to be clear about our actions across the entire supply chain.